We are Brand Makers & Business Creators

Hi, I am Shawn K. Tollerson, an experienced CEO and Chief Marketer for multi-million dollar multicultural beauty brands….now, turned entrepreneur.

So, I get the challenges. I am here to empower business owners, founders and product innovators with expert information, insights and “real talk” when it comes to brand building, new product development and creating strategic marketing plans that win… with a hint of southern charm.

“Beauty brands all over the world”

A Carolina Girl experienced at leading beauty brands from NYC, Chicago, Dubai, Barcelona & Paris.


Get the Expert Business Consulting & Coaching You Need to Build Your Brand, Business, or Service.


“The Big Questions”

Strategic Marketing Expertise

What is YOUR goal? How are you going to get there? What does success look like? We are ready to help you tackle the big questions for your business and develop a plan to accomplish your dreams. We can help with:

  • Brand & Launch Planning
  • Marketing Strategies
  • New Product Development
  • Target Market ID
  • Brand Persona Creation
  • Digital Marketing

“The Sweet Spot”

Brand Storytelling & Communications

Every brand has a story. It could be you as the founder or the product concept. Either way, this story has to move the consumer to purchase. We can help you find that “sweet spot” and create concepts that connect. Here’s how:

  • Compelling Brand Messaging
  • Meaningful Consumer Connections
  • Connect Your Brand & Your Story
  • Impactful Content Creation
  • Product Concepts and Naming

“Real Talk”

When you need authentic, experienced advice to overcome business challenges, we’re here to help. Reach out for:

  • Expert Coaching
  • Business and Marketing Mentoring
  • Leadership & Management Strategies
  • Actionable Advice

Have a project in mind? Contact us!

Leave a message or call 708.577.3516